HyperThoughts

Some people hate it, some people like it and a lot of people are addicted to it. Social networking sites such as Facebook.com are extremely popular these days. If you happen to have an iPhone you can download a myriad of social networking applications. Using Looped, you can find where your friends are located just by adding their phone number into the app. and hitting the button. A little scary actually but very cool none the less.

We at Hyperthink happen to all be very happily hitched so we are not on the popular singles networking sites but sites like match.com and eharmony.com are multi-million dollar industries and it is fascinating to watch the way we use to keep up with friends or make new ones morph into this new form of networking.

The question is are the SN sites a good thing? Depends on your perspective. I have friends who really don't want someone who they happen to say hello to one day in college 15 years ago to ask them to be their friend on Facebook. Makes for an awkward situation when you reject their request. After all you weren't ever really friends. On the flip side it really is great to connect to a true friend whom you haven't heard from in years and to see their family pics and get to catch up and reminisce on the past.

The days of mailing friends a card or calling them on the phone at a number they have had for years is quickly becoming a thing of the past. Many would argue that staying in touch has become rather impersonal and in some ways that is very true. The positive side is that at least we are staying in touch and making new relationships and if technology helps do that we say GO FOR IT! Enjoy it but don't let it take you away from your most important relationships that you have right in front of you.

Everybody's doing it! Right? Well, not exactly. Search Engine Optimization is quite the buzz word and carries many misconceptions with it. In this post we will cover the cost misconception.

Everyone thinks that SEO has to cost money. It does not. It will if you are not interested in doing the work yourself, but if you are not afraid to dive in and spend some time learning you can actually do your own site optimization. We'll cover the ways to "do it yourself" next time. For now it is important tho know that you can do a lot to improve your sites ranking by taking the time to learn how.

Another misconception is that SEO is very expensive. While some companies charge a lot of money to optimize your site they often make promises that are not truthful. Some promise front page rankings. The question to ask is under what search term and in what time frame. Many times you will come up on the first page but only under a very uncommon query. For example, if you have a florist business and you want to be listed when someone searches for roses, some companies will get you a front page listing but under a keyword of Hybrid Tea Rose. Well that's no good. You just lost a lot of money to be ranked for something you don't even sell.

Also make sure you get a money back guarantee so that you have a way out. Research is the key when choosing a company to help with SEO.

We offer free web site evaluation to determine if you are a candidate for SEO and offer a quote for SEO service at no charge. Just remember if you choose to have someone do the work for you, it pays to know as much as possible about the subject and the company you will hire.

Welcome to HyperThoughts. A place where we as internet and interactive professionals at HyperThink post our view points and general information on topics that pertain to the industry.

Our goal is to make this informative and helpful with the occasional dash of sarcasm and humor thrown in for good measure.

This is our first post since we just launched our new site and this blog. Our goal is to make your experience on our site more than just a place to see our portfolio and learn about us. We hope you come back often and check in to see what really goes on inside the mind of creative professionals.